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Logo Refresh for CHSA

The Cleaning and Hygiene Suppliers Association (CHSA) have a fresh face for 2023, with the refresh of their dumbbell logos. Following their full brand restyle back in 2020, they have begun the new year with a few additional tweaks to how they display their weighted dumbbells. Their ’new style ‘dumbbell logo’ specifies the minimum weight the sack will hold when dropped from a height of 1.5m and so quantifies the duty of the plastic refuse sack. The weight in which the bag successfully passes the quality check is displayed on the cartons of these boxes, as well as in other marketing materials associated with the products.

Previously, the 4 different weight levels were indicated on the box, in light, medium, heavy, and extra heavy-duty, with the appropriate weight being highlighted accordingly. After feedback from fellow CHSA members, the branding team took a new approach, and now only displays one weight category as opposed to a choice of four on the label. The hope is that it makes the attributed weight of the products within the box far clearer and more easily identifiable to customers, suppliers, and manufacturers.

As founding members of the CHSA, with many of our products falling under this accreditation, we are currently in the process of going through our marketing material to update our products with the new associated logo. You can view our CHSA range here, and find out more about the CHSA accreditation on their website.