WRAP’s vision is a world in which resources are used sustainably, with this they are always finding innovative ways and strategies in which they can meet their circular economy goals. Over the years WRAP has introduced several campaigns to help tackle various types of waste, from food to textile waste, all in a bid to help us create a more resourceful planet.
Initially launched in 2012, WRAP’s Sustainable Clothing Action Plan (SCAP) aims to revolutionise the clothing industry, using collective action to minimise the environmental impact of our clothes. The idea is to tackle the ever-growing levels of textile and clothing waste, as an estimated £140 million worth (around 350,000 tonnes) of used clothing goes to landfill in the UK every year. Changes to the way the UK supplies, uses and disposes of clothing could reduce the carbon, water and waste footprints of clothing consumption by 10-20% under the SCAP.
SCAP is a collaborative framework and voluntary commitment to deliver industry-led targets for reducing the use of resources in the clothing industry. So far over 80 organisations across the UK have made a pledge to hit industry-led targets through the SCAP 2020 Commitment.
How does it work?
Organisations across the supply chain could cut up to 3% of their carbon, water and waste impact by making clothes that last just three months longer.
Clothing designed to withstand wear and tear and to appeal to the customer for longer, promotes brand loyalty, confidence, and customer satisfaction as well as having positive impacts on the environment.
Love Your Clothes has also been developed as part of the SCAP to raise awareness of the value of clothes and how their lifetime can be extended. Local Authorities can provide guidance and information to encourage repair and ensure more clothing and non-clothing textiles are collected for re-use and recycling.
We are in full support of WRAP and its many sustainability and recycling campaigns, including this one, if you would like to find out more information on the SCAP initiative, please visit WRAPs website.